Paul Well did research into Horror audiences . Wells conducted a small focus group study involving 12 members of each of the following age groups, 16-25, 26-40, 41-55, 56-80. The problem with Well's research method is that he only gathered 12 people from each age group, which means the data will not be representative of each group. Well's research is also rather weak since everyone regardless of age has a subjective view on Horror. All these age groups aren't homogeneous groups so it would be hard for Well's to find patterns and trends which he can objectively generalize.
Here's a table which represents the conclusion Well's came up with for each age group.
This information can't be generalized however the research could be used beneficially. For example 56-80 year olds were scared of rats and the break down of law and order. This reflects the idea that the relationship of being frightened changes depending on what society and social conditions the individual grew up in. When creating my own trailer and discussing what audience I want to target, doing research to gather information on their perspectives of narrative, character and potential conventions they would like to see subverted would strengthen the reasoning behind a trailer. Referring back to Well's throughout this process would also be useful, which is why Well's is a good theorist to analyze and critique.
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