Whilst analysing
trailers, I've learnt that camera techniques, mise en scene, editing and the use of sound
can make a trailer more effective. In this post I plan to explore how the
market campaign and promotion, can impact how successful a movie is.
Here's a video I made which explores the role of a marketing campaign in promoting movies, what makes potential audiences go out and watch a Horror movie and how the title can convey the narrative and genre. Throughout this course I need to understand what makes people attracted to Horror films, so that I can apply it to my audience research.
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