Day 76 : Using Adobe After Effects to develop text used in trailer

This Prezi presents my experience using Adobe After Effects to develop text for our final trailer.

Day 75 : Slogans and Taglines for our poster & trailer

Before creating our trailer me and priscilla considered snappy, attention grabbing slogans and text we could include in our trailer, magazine and poster. This post will display our thought processes aswell  as ideas. 

-These are the ideas that we brainstormed together. We thought it would be effective if we could intertwine elements of the narrative within the text, e.g "Flora's dying to meet you". This reinforces the twisted qualities of Flora but also tells the audience straight away that she is the villain, which is the element we wanted to include so that the audience is shocked by her young and cute exterior. We are planning to use this in our trailer or magazine, however we may change this depending on whether our target audience feels it is effective and there is not too much text within the pieces.

- The text we brainstormed for our trailer was slightly longer, however as I will cut and edit text in specific areas it won't be too detailed. Most Horror trailers if using text make sure the pace is slow, but also that the text is intercepted between different scenes. This is why as filmmakers we are following this convention as we thought it would be effective in grabbing our audiences perspective. (This is particularly evident in real media texts at the climatic scene). In the climax within our trailer we used the text "Run Because She's Coming to Get You". It is in capital letters which are bright and bold, which we hope catches the audiences attention and build suspense as it is cut in-between scenes of Megan running in the woods.

Conclusion

Text is an extremely important element of trailers as they give the directors and producers an opportunity to give the audience an element of knowledge to gain their attention, but not too much so that they will be curious to see the movie. This is why every piece of text must be used appropriately as if it is not effective in giving the audience a bit of the narrative or understanding of a character it will not have an impact. This week I have been using Adobe After Effects to create animations, but also have access to a wider variety of fonts. In the future I will make a post describing the experience using Adobe After Effects for our project.

Day 74 : Where we are so far (quick update)

Here's our update for last week, in terms of feedback, props and changes which need to be made. (This was filmed on Friday 24th)

Day 74 : Magazine & Poster Development

(Poster)

(magazine)

Priscilla created these flatplans in order to gain a sense of what style poster and magazine we want to create for our final pieces. As previously shown we gained inspiration from real media texts when creating these, for example the magazines close up shot was inspired by the shot taken of the main protagonist from Orphan (2009). We thought gaining inspiration from Orphan would be a good idea due to the fact that our main protagonist is also young, mature and twisted giving us a good idea of how children are portrayed in Horror so that if we choose to subvert it with have a good sense of how children are typically presented. This relates to the idea that Flora (Villain) is an ethnic minority which subverts villains in the Horror industry as they are often white. 

Main elements and reasoning behind them for Poster and Magazine:

- The use of colour red symbolises the gory death of James (Flora's father) but also links to the Slasher genre. When doing research on real media texts in terms of magazines and posters, alot of the Horror editions featured the colour red which creates a dark and menacing aura. We aspire to make are readers/target audience understand what genre the film is straight away, which is why using red would be a good idea as blood is often associated with Horror.

- The doll highlights Flora's last remainder of her father therefore she is the happiest when she is with her doll. It is a key signifier of the narrative which is why we felt it must be included in the poster. The doll is Flora's only friend and emphisises the idea that their is a child hidden behind all her evil. This makes her character even more creepy, due to elements of her behaviour which outcast her from the expected norms of society.

- The bright red bow (on poster) also symbolises Flora's innocence but also clashes due to the connotations of red being lust and passion. In our narrative Flora dresses up in her mother's clothes and smears her make up all over her face, Flora subverts Freud's theory that all boys love their mother's (as they fear being castrated thus become voyeurs) but having a disturbing love for her father.

- The blue tear symbolises the genuine sadness Flora has for her father's death and the red tear symbolises her desire to murder which is tearing her apart. (Thus why her face is cracked)

- The element of a crack symbolises Flora's sanity due to her father's death. One side of her feels bad for what she has done, but the other half blames her mother for everything. (On poster and Magazine) We may not have a crack on our magazine because it is a unconventional element of Horror magazines, but also Afreen's been trying to create a crack and it doesn't look effective due to the thickness of the crack.

Summary

- This week I will be print screening progress using Adobe Premier and After effects. This is in terms of creating the closing screen of our trailer in which our title "Insanity" shatters like glass. I need to re-record the voice overs of Flora as they were hard to hear and muffled.

- Afreen will be developing the magazine more, as specific fonts need to be changed e.g the broken font is not clear and we are worried about our audience being able to read our title but also whether or not the font should be red or black.

- Priscilla is editing the poster and has added the broken glass effect to symbolise Flora's sanity. This works extremely well however we are worried where the title "insanity" should be placed but also if placing the text one letter at a time downwards at the side of the page makes the audience work too hard to understand the title of our movie.

Day 73 : Script for Trailer

We are going to re-record the voice over for this trailer as we realised was too muffled when gaining feedback from our teacher. Here is the script which me and Priscilla have written. It includes the theme of religion but also reinforces Flora's personality and relationship with her father. 

Day 72 : UPDATE# - Postproduction Process

This update includes some difficulties I have experienced using Adobe Premier, but also how the feedback on Friday went as well as how my editing skills have improved presented through Vocaroo.com.

Online recording software >>

Day 71 : Audio & Newsreport

The images below represent what me and my group members have been creating so far in order to add to our Horror trailer, in terms of sound which can reinforce the element of suspense and enigma present in most Horror trailers.

I used soundcloud to present a recording of Flora previously played by Jalisya singing a Christian song . We originally were going to use her singing in the trailer, however due to the muffled audio quality but also the risk of too much music ruining the element of tension in our trailer we decided not to use it. Tomorrow we will be adding finishing touches to our final trailer. Sound and text (Including a voice over from Flora which I recorded earlier using Audacity). Me and Priscilla as editors will be focusing on editing the trailer as a basic final edit is due today.