Monday, 24 February 2014
Saturday, 22 February 2014
Friday, 21 February 2014
Wednesday, 19 February 2014
Tuesday, 18 February 2014
Sunday, 16 February 2014
Day 85 : Which slogan did our audience prefer? (audience research)
Introduction
Me and Priscilla came up with several slogans and asked those aged between 19-16 which slogans they would prefer to feature on our poster and tickets for the premiere of our final trailer. Doing research enables to gain a deeper understanding of our audience, as our products must entertain and please them, as the our product would have no purpose without an audience to target towards pleasing.
Me and Priscilla created a brainstorm on different slogans to feature on our poster and tickets, using inspiration from other films for example "The night she came home" is inspired by Mychael from Halloween. As it is originally "The night he came home". We thought this was extremely effective however we wanted our target audience to be the ones who decide. Lastly we decided to make the slogan on the poster and ticket different as we wanted something more simple yet effective, as unlike the poster who is drawing an audience the tickets are given to those who already express an interest in our film.
Me and Priscilla came up with several slogans and asked those aged between 19-16 which slogans they would prefer to feature on our poster and tickets for the premiere of our final trailer. Doing research enables to gain a deeper understanding of our audience, as our products must entertain and please them, as the our product would have no purpose without an audience to target towards pleasing.
Me and Priscilla created a brainstorm on different slogans to feature on our poster and tickets, using inspiration from other films for example "The night she came home" is inspired by Mychael from Halloween. As it is originally "The night he came home". We thought this was extremely effective however we wanted our target audience to be the ones who decide. Lastly we decided to make the slogan on the poster and ticket different as we wanted something more simple yet effective, as unlike the poster who is drawing an audience the tickets are given to those who already express an interest in our film.

Here are the tickets and poster we created for our trailer premiere. When creating the poster we made sure to make it simple so that the those interested could straight away see what time trailers will be being shown, the use of our poster enables us to reinforce elements of our narrative to our audience so they know what it's about, the use of red is eye catching and bold along with the slogan which gets the audience thinking as well as our branded logo as they become curious to why our films called "Insanity". These aspects are also incorporated on the tickets which are overall conventional in terms of including the film name and time, however we choose to subvert with the use of a slogan to maintain a link between the poster and tickets so that the audience remember our trailer from others. (slogan makes it more recognizable)
Conclusion
The video below presents me and Priscilla talking about our trailer premier in terms of what we learnt and our developed understanding on how our audience viewed our trailer.
Friday, 14 February 2014
Day 84 part 2 : Analysing Final Poster & Magazine
Introduction
Last week having finished the production process of our trailer, poster and magazine we decided to do an analysis of every aspect of the magazine and poster in terms of conventions, colour, text and what aspects attracts the readers/audience as well as comparing it to real media texts.
Our analysis is presented in a spider diagram below.
Conclusion
Our final poster and magazine share similarities and differences with real media texts in terms of camera shots, effects used in post production, whether it is portrait or landscape and font style, size and colour. Analysing our final pieces and comparing them to real media texts made me realise that every piece of text, colours used, shot or angle and imagery all reinforce elements of the film and narrative. For example in the poster for "The Children" the slogan says "You brought them into the world. They'll take you out" which straight away tells the viewer that the narrative is going to be centered around evil children. This is similar to our poster where are slogan says "she's just a little girl don't be scared" as it informs our viewers that Flora is the villain but also that she isn't like other girls her age.
Overall I believe that every aspect you place into your media products as "encoders" should communicate something to the audience which will either enable them to become curious and watch the film (in terms of eye catching colour and liking the genre) or inform them that this isn't the film for them (if they dislike the Horror genre).
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